After COVID-19 Crisis, un-tact society is another social phenomenon that many try to keep this by social distancing. This aspect became a big challenge to those companies contact with a number of customers is inevitable. Starbucks is one of the biggest global Café corporates which provide “Coffee with a decent place for human interaction”.
How does Starbucks which used to provide Third Place to its customers globally set marketing strategy after COVID-19? What is their survival plan?
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