Write a one-page Social Media Plan which addresses the following 4 questions:
–1) Which ONE Social Media platform did you select?
–2) Why did you select this one? (how best match with your specific Customer Segment(s))
–3) What 1-2 primary Social Media Benefits (slide 9) will you look to maximize – and why?
–4) Which 1-2 ROI (Return on Investment) Metrics (slide 11) will you track and why?
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