An enterprise named “Levi’s” is currently in run and its business process is-
Levi’s distributes Jeans by their channel members that is via retailers and wholesalers.
Levi Strauss & Co makes jeans in approximately 108 sizes and 20 finish fabrics.
Levi’s has introduced a new product, a complete reversible jeans and which is called as “The DoubleÂ®”. It’s one pair of jeans with two looks.
One side of this jeans is light wash, for a more casual looks, and other side of the jeans is of dark colour with denim finish. The customer will be offered by two different looks in almost the same price.
Promotion has been done –
– To build strong brand value
– To Increase awareness and build demand
– To build Levi’s image as innovator
– To create connection between people and Levi.
There strengths are their strong brand name, expertise in Jeans industry, their highly qualified distribution channel and finance and access to international capital.
There opportunities is growing casual wear market and the increase in the acceptabiltiy for the western wear accross the world.
Weakness are high pressure of Brand protection, competition has been increased nowadays which limit the scope of growth.
Threats are the fast changing customer tastes and also the lack of protection of property rights in some countries.
They have taglines such as A style for every story, Quality never goes out of style etc.