Hypothetical: Apple Inc. sells accessories over the Internet for the iPad, iPad2 and other Apple products. Plaintiff is the owner of certain service marks in commerce without its consent. Specifically, the plaintiff contends that the defendant and its affiliates bid on the service marks as keywords to generate a sponsored links for the defendant on Goolge and other search engines. Moreover, because the defendant’s sponsored links were generated when a consumer entered “iPad accessories” as the search term, the sponsored links were likely to cause confusion as to source, affiliation, or sponsorship. How would a court rule in the action? See 1-800 contacts inc. v. lens.com, Inc., 755 F.Supp.2d 1151 (D. Utah 2010) based on similar facts involving 1-800 Contacts v. Lens.com.