Your middle management decision-maker wants additional research and feedback from other employees, and wants to be included in the next phase.
For this week, you will outline a Likert Scale survey for your topic or opportunity that identifies the data you need to collect and the data collection process. While developing your outline, keep the following in mind:
Will the survey gather the information you need to gather? (relevancy)
Does it accurately reflect “real-life” market and organizational conditions? (validity)