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Buyer and Consumer

The purpose of this assignment is to conduct research about the target market for a brand and explain the role of motivation, perception, and personality as it relates to the brand and consumer purchasing decisions.

Continuing in the role of a marketing professional who has been tasked with using the study of consumer behavior to develop and effective marketing and communication strategy for a client, refer back to the brand research you completed in the Topic 1 assignment. Conduct additional research related to the target market and address each of the questions below in a 500-word response.

Describe the specific market segments and target markets associated with the brand.
Discuss the wants or needs the brand fulfills and the benefits the brand provides.
Describe the primary motivation for the consumer to purchase this brand.
Provide links to three examples of advertisements for the brand. Explain what you learned and perceived about the brand from these advertisements.
Describe the role of consumer personality for the brand. Discuss how personality impacts the purchase of this product. If personality does not play a role in the brand, provide an explanation of why.
APA style is not required, but solid academic writing is expected.

This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.

You are not required to submit this assignment to LopesWrite.