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Question

Digital Marketing-- Landing Page Creation

The purpose of this assignment is to create a landing page that will provide an ideal user experience for the target customer.

Your client is Lopes Active Apparel Co., a company that offers fitness-training apparel for men and women who engage in high intensity activities. The client has asked you to design a landing page for an upcoming sale. Consider the personas you created in the Topic 2 assignment as part of the ideation process. The landing page should clearly describe and promote the sale for new and existing customers.

Reference the topic resources as needed and use Word to create a mockup of the sale landing page layout and design. On the page, include 200-300 words of copy that describes and promotes the sale. Ensure the following criteria are met when designing the landing page.

Headline is benefit driven
Supporting headline provides reasons to read the copy
Page contains a visual focus point
Core benefits of the product are highlighted
Call to action is clear and clickable
Font is clean and legible fonts
Navigation provides a clear user interface and experience
Color selections include appropriate level of contrast and are appropriate based upon consumer perception.
APA style is not required, but solid academic writing is expected.

This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.

You are not required to submit this assignment to LopesWrite.