The purpose of this assignment is to analyze the role of social media in marketing and how businesses apply customer relationships strategies and tactics used to enhance customer loyalty.

Question

Digital Marketing

The purpose of this assignment is to analyze the role of social media in marketing and how businesses apply customer relationships strategies and tactics used to enhance customer loyalty.

Select an organization that is active on social media. Analyze the company’s social media campaign and the customer relationship strategies and tactics the company applies to enhance customer loyalty. In 500-750 words, address the following areas:

Social Media Platforms: Describe the social media platforms used by the organization and discuss the relevance of these platforms to the audience using specific examples.
Frequency and Engagement: Discuss how often the organization is posting on social media and provide examples of ways the organization is actively engaging with users (i.e. responding to or liking comments, reposting user’s content).
Customer Relationships and Loyalty: Discuss two customer relationship management strategies and/or tactics that the company is employing to enhance customer loyalty and whether you think these are effective. Justify your ideas with specific reasons, facts, and examples.
Recommendations: Discuss two ways the organization might improve its social media campaign and support your recommendations with illustrative examples.
Prepare this assignment according to the guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.

This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.

You are required to submit this assignment to LopesWrite. A link to the LopesWrite technical support articles is located in Class Resources if you need assistance.

Benchmark Information

This benchmark assignment assesses the following programmatic competencies:

BS Applied Marketing and Advertising 3.5; BS Marketing and Advertising 5.5

Apply customer relationship management strategies and tactics to enhance customer loyalty for product and services market.