Buyer and Consumer Topic 8 Q 3
Identify a product, service, or style that you recently adopted. Explain what type of innovation it is and describe its diffusion process up to this time. Include discussion of the characteristics of the people who adopted it first as well as those who did not adopt it. Describe the features of the product, service, or style that are likely to determine is eventual success or failure. In replies to peers, discuss whether you agree with this assessment and explain why.