For the Assignment please refer to Case 3 on Wil’s Grill in your text book.
You have been hired as a business consultant to prepare a report for the CEO of the an organization. Using strategic models, you have learned, your report should contain detailed and convincing reasons to support each one of your recommendations. It is imperative that the conclusions offered by your recommendations are analysis-based and drawn from the concepts and analytical tools discussed in the text.
Thus, you should keep this section to 5pgs or less. Please format your paper to use Times New Roman 12pt font with single or double spacing and 1 inch margins. Your paper’s format should include headings, and subheadings as required for identification of topics you are discussing. Your case analysis must address the following questions, based on the information in the case. Do not do any research beyond the case information! Your analysis format should address the questions in sequence based on the information in the case.
Part 3: Strategic Analysis
12. Identify the firm’s present mission and business model. Does the existing mission
and business model fit with market forces? What changes to either should be
13. Identify the firm’s present generic strategy. Does the present strategy fit with
market forces? What supporting strategies from Chapters 6-8 does the firm use to
compete? Have they been effective in establishing a sustainable competitive
advantage? Why or Why not?
14. Identify and explain the strategic issues the firm must address to be competitive?
15. In your role as a consultant, what strategic (Chapters 5-9) and operational
(Chapters 10-12) changes would you recommend to the CEO to address the firm’s
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