Engaging in Corporate Social Responsibility(CSR) is considered very essential for the companies’ in 21st century.
Corporate Social Responsibility is a highly ambitious concept.
At McDonald’s recent inclusion and diversity benchmarking event, Senior Manager for Corporate Social Responsibility Kathleen Bannan began her presentation with a statement that “CSR is everybody’s business.”
Bannan made an attempt to highlight the way McDonalds has evolved over a period of time by interpreting CSR.
McDonalds CSR expanded to include nutrition, the environment and to issues such as international conflict.
Over the years, people have accused McDonalds of issues regarding health and obesity. McDonalds has changed its menus to include more healthy options, however keeping their core products – fries and burgers.
Other Example of Marketers responding to Social Criticisms of their products –
Dixie Elixirs is a producer of legal cannabis products for Colorado’s state-sanctioned medical and recreational marijuana market. Dixie Elixirs and a lot of other legal cannabis-related companies have seen their social media accounts being threatened or taken offline in the recent years.
“Facebook and Instagram were critical for us from a marketing perspective and for keeping in touch with our customers. It really cuts off an arm, so to speak.” said Hodas, director of marketing at Dixie Elixirs.
Hodas, a company which makes candy bars, beverages and topical creams having cannabis insisted that the company’s Facebook and Instagram pages did not violate community guidelines.
Massroots a cannabis-centric social media site lost their instagram account. The company spokesperson responded, ”
By losing access to that account, that’s prohibiting us from contacting those 300,000 followers. We’ve reached out to Instagram multiple times, and they have not been returning our calls.”