a) Yes, We Can Manage large Number of Low Margin and low Value transactions.
In the Above article it is clearly seen that Voltic has has increased it distributed it plants with as well as increase the Number of Franchaises in different Locations.And those Franchaises sold those water saches even through street hawkers to make the profit.
Hollard,the Insurance company also gone to bottom of pyramid by insuring the funeral cost also.
Indian real estate player Monitor made the profit by going to bottom of pyramid and sold Low Income home even at $6500 per low income home.This sector opportunity has worth of $220 Billion.
b) Tose questions will be:
1.Will the Product for Bottom of Pyramid have enough requirements as it will be in huge volume?
2.Does the Price of the Product matches up with bottom of pyramid pricing to have highest demand in volume?
c) Main marketing Plans are:
Medium of advertisement should be through mass marketing by using channels of direct sales not any paid advertisements.
Pricing should match up with affordability of the bottom of pyramid consumers for gaining in Volume.
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