Eli Lilly’s Project Resilience: Anticipating the Future of the Pharmaceutical Industry
For this case study, you have been assigned a case study. The case study is in a PDF file in this module. This case study includes a history of the company and information on a number of strategic moves the company could make. it could make.
You are assigned sit as the CEO and analyze why the move is needed, what market conditions are you responding to or creating. How this will change the company’s strategic position in the market place, and what you intend to accomplish by making this move. Use all you have learned in this class and all other business classes to complete your analysis. There are some questions at the end of the case study to prompt your thinking, but you are responsible to answer the following questions, which are divided into the sections noted here:
1) Analysis: What is the problem?
2) Analysis: What Theoretical Perspective will you use to analyze the problem?
3) Formulation: What are the strategic actions that you are considering?
4) Implementation: Which strategic decision will you make and what will be the implications of implementing this action?
5) Anticipated Outcomes: What outcomes do you anticipate based on this decision and how will this decision change the companies financial position?
Your response should also be divided into these sections. Each section should meet the grading section in the rubric. For full credit, each section should exceed 300 carefully selected words.
Enjoy this assignment and make your best case using all you have learned in class. This is the type of work you will do as a manager, so enjoy the learning process.
