For this research paper you are going to invent an idea for a product. Then research the best way to market, promote, and distribute your made-up product. Your textbook is a great place to start, but outside research will need to be done. Wikipedia is NOT research. Google Scholar, EBSCO, and JSTOR are all acceptable places to find information for your research. Ensure that you are citing where you received the information from. If there is an idea that I know is not yours and you do not state where it came from, I will consider it cheating. Below is a list of things that you need to include in your paper. Have fun and learn something new!
Come up with a product (you can use an already created product, but I would prefer you to think outside the box)
Create a marketing mix for the product:
Define ideal customer (demographic, target audience, etc.)
Outline goals (this really depends on the product, be creative, and do research)
Pick a specific method that you think will market the product best to target market.
Develop a promotional mix for your product
Develop a distribution mix
APA formatting needs to be used, including an abstract. As a reminder, abstracts are summaries of the main ideas of the paper. I do not expect the abstract to be long, as they will not be counted towards the word count of your paper.
To do this project justice, this paper needs to be at least 1,000 words.
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