You will choose two on-line retailer’s and do an analysis of each company. You will then compare and contrast each retail

You will choose two on-line retailer’s and do an analysis of each company. You will then compare and contrast each retailer.

1) Address the following issues for each store:

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A The history of each on-line retailer.

B Do they operate using several different retail modalities, for example brick and mortar, on line, catalog etc.

C Do they operate globally?

D Analyze each stores home page, links, etc.

E How do they meet the needs of their consumers?

F Describe the merchandise sold, including the depth and breadth of the inventory offerings including a sampling of the brands that they carry.

E Ease of use of the retailer’s on-line site.

F Services offered, delivery approach, return policy, methods of payment etc.

G Your overall impression of their on-line presence.

H What do you think of their Cyber Monday advertising?

2) Compare and contrast the stores.

The paper should be approximately 3-5 pages and you should cite where necessary including a citation page.

PLEASE READ CHAPTER 18 WHICH MAY WILL HELP YOU WITH THIS PAPER.

THIS PAPER IS WORTH 20% OF YOUR FINAL GRADE.

Due 12/10/20

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