presentation to submit a new product/service line proposal to your board of directors. The plan can focus either on the d

This presentation provides you with an opportunity to submit a new product/service line proposal to your Board of Directors. The plan can focus either on the development of a plan for a new product or service OR the expansion (increased market penetration) of a current product or service. The Board of Directors for your organization, has asked you as the leader of the marketing department, to provide briefing for the board that discusses: Select a healthcare product or service for which you can find sufficient data to complete a marketing plan. Your paper will start with a description of the fictious organization, it’s business objectives, descriptions of the service or product, marketing problem in terms of image, volume and/or service, and its challenges in terms of competition and customer or regulatory issues. The next section major section should describe the preliminary approach to the key marketing challenge(s), including any gaps in your environmental analysis, marketing strategies by target audience, geographic segment, and research plans would need to be pursued. Develop a Presentation of your Marketing Plan that you would make to the senior management team that will describe your recommendations and expected results. You can expect to have approximately 10 minutes to present your findings to the board of directors. The presentation can be in any format that can be viewed in a standalone mode (i.e. not live, as the presentations will not be delivered live). While PowerPoint is a popular choice, you are encouraged to use any presentation modality that you are comfortable with. Follow APA style guidelines for citations and references. Much of today’s communication is done through a variety of electronic tools made available through the internet. E-mails, texting, interactive web sites, cloud technology (like Google Drive), video chats, and social media are all important in how we communicate. The challenge of your Presentation is to communicate the basic findings of the case to your classmates, your Professor, and your intended audience through the use of a virtual presentation tool. The Presentation must be designed to be “asynchronous.” This means, just like our Discussions Board, it can be viewed at any time as a self-contained presentation without the direct participation of the author. While Prezi and Google Sites are specific examples of the kind of virtual tools you might use, each student is strongly encouraged to explore, experiment, and creatively use the best tool available for communicating your presentation.

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