This week’s focus is the impact of the emerging market MNE. 1) Current situation – this section should include a brief summary of Geely and Ford’s relative strengths and a thorough analysis of the current situation (opportunities and threats). 2) Alternatives – this section should consider different approaches and alternative strategies facing Ford in light of Geely’s entry into the market including pros and cons of each. Is Geely a distraction of a threat? 3) Chosen strategy – Ultimately, what should Ford do to grow sales and increase their stock price? 4) Lessons learned – what is the effect of rising EMNEs (Geely in this case) on established MNEs. What should established MNEs watch out for and what should they do? Remember, this week’s topic is Emerging Market MNEs so make sure there is a deep dive into issues surrounding the shift in global corporate power in your write-up. Refer to case study rubric for add’l guidance. Words: 1500 Please follow the instruction & add’l guidance attached. Lastly, must have introduction and conclusibcqon and also answers the questions.
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