Three students will form a project team, working jointly to identify a business opportunity and collaborate on the specific sections of a business plan. Within each team, students will agree to assign each team member with a role. The roles are: Chief Executive Officer, Chief Marketing Officer, and Chief Finance & Operations Officer. The roles are: Chief Executive Officer, Chief Marketing Officer, and Chief Finance & Operations Officer. Each role is expected to contribute their ‘expertise’ to the business plan, reflecting how a business really functions.
ASSESSMENT DESCRIPTION AND INSTRUCTIONS
The following sections on your business plan should be completed in this assignment:
• Company Name
• Mission, Vision, and Culture
• Company Description
• Opportunity Analysis (well defined problem statement)
• Marketing Strategy and Plan
• Management and operations
The business plan should be written: double spaced with a black font and font size of 12. Please use a simple reading font for example Times New Roman, Calibri or Arial.
Word limit range: 2000-2500words
Acceptable formats: Word document or PDF.
These are the descriptions for the business plan we are given. It doesn’t matter what company line or business it is. Just think of one you would create, give it a name, and describe everything given in the description above. Thanks in advance!
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