How can companies use big data to increase sales & marketing to 18-24 year olds through

1. Introduction-Background (100 words)
This section should describe your broad research focus and explain the rationale and the context for this. You should provide sufficient background information on the issues you want to research for the reader to be able to understand the rest of your Dissertation and why it is worth undertaking.

2. Brief Literature Review (400-500 words)
This should review some key sources (including at least three journal articles), which are relevant to your topic, identifying how your dissertation will build on these.

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3. Specific Research Objectives and Research Questions (50-100 words)
Your specific research objectives should make it clear to the reader exactly what is being planned by the proposed research. They should not be vague or too general; restrict your research objectives to three or four at most.

4. Methodology, including approach(es) to data collection and analysis (150-200 words)
You should provide an overview of the approach and methods chosen to achieve your research objectives, as well as a justification for these choices (for instance case study, survey, interviews, secondary data gathering etc). Think carefully about the data you want or need to gather, and how you would analyse it. Are there any particular practical or ethical issues that you anticipate?

5. Reference list (Harvard standard)
Use as many references as necessary, min 3.
All references should be in Harvard standard.

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