Media Analysis

You will be expected to engage with a media artifact of your own choosing and analyze it using at least two readings from the module. We will consider, as media artifacts, not only newspapers, magazines, film, radio, and television clips, publicity ad, tv episode, or commercial, but also a wide range of “cultural and communicative machines and processes that connect people, processes, institutions, meanings, and power in the material world” such as memes, giffs, YouTube clips, etc. (Toby Miller and Marwan M. Kraidy, “Introduction” in Global Media Studies. Polity Press, 2016, 1).

You will analyze this artifact using as a guideline the following questions:
Why did I choose this specific media artifact?
How does it relate to at least two readings of the module?
What are the processes of production, distribution, and use of this media artifact?
Which ideologies, socio-cultural norms, values, or identities are reproduced through this media artifact?
Does this media artifact circulate at a regional, national or global scale?
How does this media artifact shape our understandings of media and communication themselves?
How does this media artifact relate to the global?
The result of your analysis is an essay 3 to 5 pages, 12 font, double space and it answers the questions posed above engaging with at least two readings from the course (it can of course engage with more readings too, as long as you understand them and apply them correctly).
Readings:
Ivo Ritzer, “Mapping global forms, local materials and digital culture: towards a theory for comparative media studies” in Critical arts: South-North Cultural and Media Studies Vol. 29, no. 4, issue 0, 2015, pp. 446- 459.
Mehita Iqani and Fernando Resende, “Theorizing media in and across the global south” in Media and the Global South. Narrative Territorialities, Cross-Cultural Currents, Routledge, 2019, pp.1- 16.

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Simone Pereira de Sá, “Cartographies of Brazilian Popular And ‘Peripheral’ Music On Youtube. The case of Passinho dance-off” in Media and the Global South. Narrative Territorialities, Cross-Cultural Currents, Routledge, 2019, pp. 72- 85.

Toby Miller and Marwan M. Kraidy with Bill Grantham, “The United States of America as Global Media Behemoth” in Global Media Studies. Polity Press, 2016, pp. 98-121.

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