HBS Case 10: Harley Davidson

Long Case Analysis: The longer memo should also analyze the case under four subtitles: The Problem; Strategy Recommended; Tactical Execution; Assumption and Bottlenecks. Report Format: 12-point font with at least one-inch margins analysis of the case. Longer case analyses are strictly essay format. No bullet points.

Content [memo & longer forms]. You should prepare this write-up as if you were working for the company facing the business situation outlined in the case. Your boss has asked you for a report detailing the issue, your recommendation, and why. Overall, your written case memo or analysis will be graded on the basis of your ability to clearly and succinctly capture the problem, recommend a reasonable solution, and logically/compellingly support your position. No definitions please. You are expected to use the brand concepts to diagnose or solve the branding issue detailed in the case. In addition to the possible questions at the end of the cases, these write ups should clearly address the following points and should follow the below format: MK The most critical problem/issue that needs to be “solved” in the case (i.e., What to do?)  Recommended strategy and/or actions to solve the issue (How to do it?) Why this is the best action, logically support your planned actions (Why this?)  The tactical suggestions (3-4) to implement the strategy you have recommended and how/why those solve the problem you have identified. Pros/cons of your tactics  The possible bottlenecks that you can foresee while implementing the tactics and facilitating the strategy. The assumptions you have made while formulating the strategy and designing the tactical executions.

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