Media Use Motivations

Assignment #4 applies content from Chapter 4, Media Use Motivations. Your lecture notes and Chapter 4 of the textbook (pp. 49-69) will help you complete the assignment. This assignment is worth 15 points and each question is worth 3 points. Your answer to each question should be 3-5 sentences. Make sure you answer each part of the question.

For this assignment, you will create a media-use diary. The objective of this assignment is to reflect on the amount of time and purposes for which you use different types of media.

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1. First, create a chart outlining your media use through the course of one day (you can either reflect on the past 24 hours, or for a more accurate account, track your media use as you go through your day).

Include the time and duration of the media use in one column, the medium used and the content in the second column, and your motivation for using this media in the third column (an example is provided on the next page).

[3 points for providing the chart with all required components included.]

2. After reflecting on your media-use chart, what surprised you? What themes did you notice in your media use?

[3 points for response to themes.]

3. What needs were you addressing through your media use? What did you expect the media to “do” for you? Were your expectations met through the media you used?

[3 points for responding to the questions/providing a thoughtful response along the theme of the question.]

4. List the three assumptions of the uses-and-gratification approach. Reflect on your media- use chart and address whether or not you notice each of these three assumptions in your own media use.

[1 point for listing the three assumptions, 2 points for reflection]

5. Unit 3 also covered how media helps us develop our identities as explained by the media practice model and SESAM model. Consider your own experience growing up with media. Did the media you consumed help to shape your identity? How so? Provide an example.

[3 points for response with an example.]

This assignment aligns with learning outcomes 2 and 3.

Time/Duration
7:00 a.m. – 7:20 a.m.

7:30 a.m. – 8 a.m.

10:00 a.m. – 10:15 a.m.

Media-Use Chart Example

Medium/Content

Phone – Twitter / Daily news

Phone – Watch YouTube videos as I get ready and eat breakfast / Usually vlogs from some of my favorite YouTubers

Computer / Return texts after finishing some work

Purpose

Seeking information, entertainment, and social interaction

Entertainment

Social interaction and escaping from stresses

**This is a partial example. You will record your activity through the course of the whole day.**

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