What management dilemmas did Wylie encounter at Cambridge Analytica (CA)?

What management dilemmas did Wylie encounter at Cambridge Analytica (CA)?
Using the Markkula Ethical Decision Making resource (Links to an external site.), how do CA’s strategic decisions measure up? That is, some of their decisions are more ethical under one theory than another. Think specifically, more than just “that’s terrible.” For example, compare specific decisions made by CA, and possibly Wylie’s reactions, against all of the listed ethical theories to gain a fuller picture.
What was Wylie’s journey of discovery as he became more concerned about CA’s work? Are there generalities that you could see that might be useful for anyone facing an organizational dilemma?
The powerful organization, which wrong-doings are publicized by the lonely whistle-blower, is a common situation in business. Take Sherron Watkins at Enron, for example (research her if needed). Whistle-blowers often pay a steep career price for “doing the right thing.” What different different ways might Wylie have used to approach CA management to improve the ethics of the situation? How much could he realistically have done differently?
Finally, what implications does this all have for business management? For civil society?

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