Technology Strategy for Global Expansion of business in Emerging Markets

I am a determined researcher who wants to detect, understand, and advance the reach of e-commerce concerning its strategic building through the scope of technology. I want to study the archetype of the industrial globalization and find its uses in developing an array holding the International Business as one of the pillars that advance the global market. My end goal is to follow research that would lead to my understanding of the strategy behind the technological aspect of the e-commerce that has helped stores monopolize the online platform.

In the modern era, the medium that has been used to expand the dynamic markets aggressively and has pushed organizations into a new horizon, including the distribution of products through large platforms, is none other than the internet. The interconnected network has provided an endless market to trade goods, invest capital, and be involved in new developmental projects. However, the advancement or the globalization tactics that would lead to a wider and spread out forum needs traffic of such kind. This traffic can be gained by using the internationalizing technique described in “Value in a World of Differences” (Ghemawat, 2007, pp.64-65). I would also like to add that globalization has an inseparable connection with technology that is ever-expanding in its research, providing a new source of connection to the mega-platforms. In my statement, the three topics that I would focus my attention on is the proliferation that is provided by e-commerce, how a small business idea has used this proliferation to internationalize their business, and lastly, the technological strategy that would allow the expansion to be a source of opportunity for reaching worldwide.

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Starting from the rapidly expanding trend that is globalization, we saw that in just 20 years starting from 1970 to 1990 that trade has expanded its reach, increasing from a 12% production rate to 27% (McKinsey and Company, Inc., 1987). This contrastingly harmonizing single market has formed a source of income for the foreseeable future for the organizations that are willing to be competitive and be economically aggressive in its expansion [citation]. So what is the main raw material for expanding internationally? That is simple to answer, industrializing and forming a local community of the workforce in the designated country. What is required is the diversification of the ideas. There have been studies that paid growing attention to the strategic rationale that kept many diverse organizations together. To sell in the local market, you need to bring in the local groups to the table. Then there is the strategy that employs six components to form a global market. Adding value or growth, decreasing cost, increasing willingness to pay, and improving industry bargaining power, making risk a part of the deal, and lastly, fostering and multiplying the flow of knowledge through a vertical expansion rather than a horizontal one (Ghemawat, 2007, pp.68-69)

Amplifying the point in the above paragraph and making it the next approach to look into is the interconnected network platform that would increase the market by transforming into a digital warehouse. If we use an example of a globalized e-commerce site like Amazon, it uses every possible tactic since 1994 to adapt to the current technological sites. They have changed the whole e-commerce business with their frictionless services. So after examining their strategies, it can be seen that strategy-oriented literature is applied to the organization. (Kantrow, 1980, p.18). Technology is an important part of an organization’s strategic thinking by helping it determine the reach of its many possibilities. At the same time, it offers a large part of the plan, once it has been agreed upon, it must be put into practice.

Focusing on the main point, the e-commerce management plan focuses primarily on producing performance metrics and KPIs. Business owners should specifically identify the desired beneficial influence and emphasize on the priorities of the organization. Company owners usually use the Digital platform to build digital analytics using the SMART framework (Doran, 1981). All this material is organized in a single paper via a successful e-commerce policy. At either point of the marketing strategy, the team will revert to the original targets of evaluating how their efforts lead to the target. Without a plan in motion, companies slip into a variety of marketing pits. These pits need to be avoided by using the analytical route.

In conclusion, while standing with the many larger organizations’ odds, the Digital Platforms and Ecosystem launches a small business to the global market by using the large already global firms as a launching pad and creating opportunities for learning critical resources to expand to an independent business eventually. This is the best technology strategy that would help secure business without much loss. But relying on DPEs platforms is not the only solution, and I want to work on forming a digital platform that would connect the local market by traffic to the global platform.

 

References:

-Doran, G. T. (1981). “There’s a S.M.A.R.T. way to write management’s goals and objectives”. Management Review. 70 (11): 35–36.

-Ghemawat, P. (2007).Redefining Global Strategy: Crossing Borders in A World Where Differences Still Matter. Harvard Business Review Press.pp. 64-104.

-Kantrow, A. (1980). The Strategy-Technology Connection. Harvard Business Review

-Nambisan, S., Zahra, S.A. & Luo, Y. (2019). Global platforms and ecosystems: Implications for international business theories. J Int Bus Stud 50, 1464–1486.

 

 

 

1. The write-up doesn’t touch upon my previous background, my journey, and the credentials that qualify me for the research.
2. It doesn’t touch upon the innovation and leading the change.
3. It doesn’t talk about the recent pandemic
4. Doesn’t add/refer to the data of population in the emerging world, especially the southeast Asia, increase in the urbanization, increase in the middle class, the influx of mobile devices as the purchase from the computer to mobile devices is increasing, sectors of the economy because traditional the economy of the emerging markets economy currently is dependant upon Agri sector, and service has the opportunity to grow.
5. It doesn’t touch upon the recent technologies of Blockchain and AI.
6. Opportunities in the supply-chain infrastructure in the emerging markets.
7. Facebook and other social networks.

https://www.americanexpress.com/us/foreign-exchange/articles/cross-border-ecommerce-emerging-markets/

https://www.forbes.com/sites/jiawertz/2020/08/01/3-emerging-e-commerce-growth-trends-to-leverage-in-2020/#411540666fee

https://www.credit-suisse.com/about-us-news/en/articles/news-and-expertise/7-reasons-why-e-commerce-is-set-to-grow-in-emerging-markets-201806.html

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